We are a product design studio, part of a group with 3 specialist companies.
In the last 8 years, Meiuca has grown, helped many large companies, and naturally accumulated some services. We felt it was time to return to our roots: a studio with a lean team that is 100% dedicated to the design of digital products. Now we are an independent group that delivers an even more complete solution, consisting of three specialist companies that are extremely guided by quality. While Meiuca focuses on projects with an emphasis on design, Raio delivers product and technology through multidisciplinary product teams. At Ruler, we are applying all our experience and the quest for scale that the Design System has brought us to the realm of brands, with a solution designed for those facing significant governance challenges.
Our journey
We started in 2017 with the desire to create a studio that could blend design with social impact. The idea was simple: to make deliveries that we could be proud of and to set aside some time for pro bono work aligned with our worldview. We began with an app for indigenous leaders to report climate changes, an incredible experience. But with our first commercial client, we discovered Design Systems. We tested, made mistakes, and learned. We saw that this subject was becoming a strong trend from Silicon Valley; perhaps specializing could be an interesting strategy for positioning ourselves and accelerating a certain gain in relevance. We did that. It wasn't long before we started serving large companies. First was Claro, then XP Inc., and dozens of other large companies. During this journey, we also understood the importance of educating the market; we are proud to say that we trained over 3,500 professionals.
Naturally, after establishing ourselves in the Design System topic, we began to help these same companies with product projects, tackling their Design Ops challenges and, consequently, also structuring their chapters. We grew. Over the past few years, the market has changed a lot. We experienced the explosion of the field in the post-pandemic, the terror of layoffs and, now, the confusing, complex, uncertain, but undeniably exciting scenario that artificial intelligence has brought us. We understand that in this context, Design Systems gain even more relevance. If it was previously about consistency and some efficiency gains, now it’s about leveraging the power of uniting interface patterns with automations and artificial intelligence. We also understand that in a moment where the race is to solve everything with a prompt, it is important to remember differentiation, that scaling without quality comes with many side effects. That’s why today our pursuit is about leveraging the best of AI, but without forgetting what only truly talented individuals are capable of doing.
What do we do?
Today our focus is on elevating the level of interfaces for large companies, taking them to a place of desire, capable of making their innovation and technology tangible. We do this through projects, which can be summarized as: product vision projects (about making a direction tangible, where your product or ecosystem should go), Design System projects (where we create or evolve your interface standards, delivering everything ready to enter the technology pipeline), and rollout projects (this is a project linked to the two previous ones, where we deliver a new product version 100% ready to also enter the product pipeline). Today we create applications, web systems (large portals, internal systems, or e-commerce), and conversational experiences based on our Agent Experience method.
Careers
We believe that design is about making a difference, both in business and in society. For the past 8 years, we have also applied design to build a healthy place to work, where there is respect, technical challenge, and a lot of good humor. We are a company with a strong culture, lean by choice, and quality is a philosophy of life for us. Our team is spread across Brazil and the world, working remotely with a lot of responsibility. If all of this makes sense to you, please sign up for our talent bank.
